We are constantly being bombarded by a massive amount of information every single day. As a result, our attention span and threshold is flaky to say the least.
Our clients always knew about this, and that’s why the question that never fails to pop up in our conversations is this:
“How do we capture our audience attention so we can have them appreciate what we have to offer?”
What we always say first in response is this. Being intrusive or sleazy is the definitely out of the question. Everybody is busy with something on their mind all the time. If you try to crack it by force, retaliation is the only possible outcome.
You have to be attractive. That’s the keyword.
In essence, you have to have something that’s appealing to them. Let your audience willingly open the door by themselves first.
Once you’ve got their attention, retaining it is another hurdle to be conquered. You need to ensure that their attention is wholly focused on what you have to say. Again, given our typical short attention span, if you don’t keep them engaged they’re as good as lost.
Our immersive experience services in AR & VR is exactly what we always suggested to tackle these challenges.
First of all, due to the nature of this emerging technology, AR & VR is naturally attractive. People just can’t help but notice and wonder what these are all about.
Once we get them to stop their trains of thoughts and capture their attention, we invite them into a bubble of experience that’s especially crafted to engage them immersively.
VR is especially powerful here because it totally blocks out the outside world – enabling the user to fully focus on what’s being presented.
While AR is great if you have the physical product on site. Augment cohesive and informative elements cleverly, and it will be a magical experience to remember.
Remember the old adage that it’s not about WHAT you say… but HOW you say it that matters. And speaking through immersive experience is by far the best medium.
Do talk to us today to get your first complementary consultation appointment. We’ll discover if immersive experience can transform your business to the next level.
