5 Reasons Why AR is the Ultimate Product Visualization Tool

April 1, 2019

AR Product Visualization is pretty much our most-sought service. It’s easy to understand why it’s popular. In all our pitches and demos, it’s the one experience where people universally and instantly get it.

Here’s 5 top reasons why clients love our AR Product Visualization service:

  1. Quick and Easy Setup
    Just point the phone/tablet to a horizontal surface e.g. floor or table and the product will materialize right away. That’s it. No complicated setup so you can get to the point in seconds.
  2. Save Cost on Shipping
    Most of our AR Product Viz clients are marketing heavy and cumbersome products all over the world. It just doesn’t make sense to ship the products to every expo. After all, we’re talking about tonnes of weight and humongous sizes. On the other hand, carrying a tablet or phone is effortless. Now our clients can have the whole range of products right inside their pockets.
  3. Save Space on the Expo Booth
    Renting a booth is often not cheap. Every inch matters. So even if you are joining an expo in your home city, there’s only so much space you can allocate for physical products. AR Product Viz is how you can fully maximize that limited space. Five people can see five different products right where they’re standing.
  4. Spatial Sense
    If it’s to visualize a product, wouldn’t video be enough? Human brain is terrible at estimating size. That’s why when the video says the product is 2mx3m, most people will grossly under/over estimate it. This is natural, because we can only estimate in relative to other things that are currently in vicinity. In video, the product is 2D and definitely scaled down to fit the screen. Seeing the product placed in real environment helps people to gain that spatial sense. As they move closer, further and around the augmented product, people get the grasp on how big it actually is. This added an extra confidence in choosing a product because people can see how it might fit back in their site.
  5. Better visualization and presentation
    With a physical product, sometime it’s hard to showcase the heart of how the machine operates. Since AR Product Viz is digital, you can literally showcase anything. Make the casing transparent and reveal the inner working or ask the user to move inside the machine as if they’re in the fourth dimension. Add with comprehensive animations and annotations, AR Product Viz is truly all you need to showcase your product.

Interested to transform your product showcase in your next Expo? Contact us today to get started. With the experience and expertise we’ve honed, we typically deliver your AR Product Viz in just 2-4 weeks.

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